BY XCMG | 05-30-2020
Stepping into “Top Four Global Players”, How does XCMG Burnish its Ever-shining Brand！
XCMG, who continues to lead China's construction machinery industry, has always taken the spirit of “summit Mount Everest" as the backbone of its development. It focuses on high-end technologies, pay attention to the global layout, and strengthen industrial agglomeration to achieve high-quality development.
Focus on High-end Industry and Keep Improving
Ultimately, the core of competition in the construction machinery industry is products and technology. When inspecting XCMG, President Xi Jinping clearly said that "we must have the determination to rely on Independent Development and Grasp Innovation Drive". Nowadays, the invisible hard works of Chinese enterprises in products and technologies is turning into visible achievements.
From Wanhua, Yantai to Gulei, Fujian, and from Saudi Arabia to Oman, XCMG 4000-ton crawler crane, which was called "the No.1 crane in the world", has successfully completed many tasks. The 700-ton mining excavator, which was called "the No.1 excavator in China" is working in the coal mine in Inner Mongolia ... From China, which is a large enough practice ground, to the infrastructure construction following the "Belt and Road Initiative", Chinese products enjoy an improving environment for better application. The Chinese technology has gradually become "solid", continuously improving and upgrading, providing a series of good products to the world.
Good products are the pass for China in the world: G1 all-terrain cranes, which President Xi tried for test drive, have been launched to the market for two years, with sales accounting for more than 60% and demand exceeding supply. Complete sets of mining machinery are favored by global mining giants; "Steel Mantis" mountain excavators won orders from troops that worth of over 100 million yuan; Self-designed new electric control boxes, high-end hydraulic valves and intelligent control systems substitutes imported equipment...
In the first quarter, the export sales volume of the industry dropped sharply. As for XCMG, it not only resumed work and production, but also achieved full production and high yield. The exports increased by nearly 20%, which maintains a upward trend against the overall environment. The company’s status of being the best in brand and exports was increasingly solid.
"The world is very big, so XCMG should keep a firm eye on the goal of internationalization. We have already upgraded the internationalization strategy to the main strategy. In this era of the strong being increasingly strong, international enterprises must stick to the road of internationalization. “Wang Min said.